Digital product & media innovation
Building the systems that help people do their best work.
Digital product & media innovation
Building the systems that help people do their best work.
I don't just build products.
I obsess over every
detail of the experience.
Thoughtful in form.
Generous in impact.
I build what lasts.
Audientia Institute is my exploration of AI and the future of public-interest communication — a networking and collaboration site for news media professionals, plus research and writing on how emerging technology can strengthen trustworthy information for everyone.
Visit Audientia →I design systems
that serve people.
Digital product and media innovation professional with nearly two years at the Chicago Sun-Times. I build products and systems from concept through implementation, and I believe thoughtful work lasts.
Get in Touch
What I Build
Digital
Product
I independently identify recurring problems across subscriber operations and launch digital products, automated workflows, and customer experiences to solve them, from an automated Delivery Escalations Tracker and the Chicago Sun-Times' first customer-service manual, to a knowledge base with chatbot, account-management experiences, a self-service cancellation pathway, and app prototypes.
Audience
Strategy
I create recurring subscriber engagement, including contests, giveaways, and exclusive benefits, plus From the Archives, a subscriber-exclusive publication, and a 100-day onboarding journey. I also produce paid-social video, subscriber tutorial videos, and contribute to the digital marketing funnel strategy.
Media
& AI
I film, produce, and edit multimedia for the Chicago Sun-Times, from concept and cinematography through post-production, including a documentary on the history of the Sun-Times and WBEZ. I also founded Audientia Institute, exploring AI and the future of public-interest communication.
Operations
& Workforce
I've developed deep expertise across Naviga Circulation's front- and back-end, using knowledge of subscription, payment, delivery, and circulation workflows to find system gaps and build operational solutions, including carrier and vendor recruitment programs and new processes connecting digital and circulation workflows.
Clarity
I make sense of complexity. Every system I build starts with a clear understanding of the people it serves.
Intention
Thoughtful work lasts. Every detail is chosen on purpose, from onboarding flows to operational workflows.
Empathy
I design experiences that are not only efficient, but deeply human. That instinct shapes everything I build.
Selected
Work
Let's work together.
I'm always open to new collaborations, projects, and conversations.
hello@alexandrialuster.com
audientia
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