Marketing Analyst & Strategist | Client Success & Onboarding | Operations
Alexandria Luster
Hello! I’m Alexandria Luster, a dedicated Marketing Analyst and Strategist with a passion for transforming data into actionable insights and innovative marketing strategies. With a degree in Computer Science and training in various marketing technologies, I have developed a robust skill set in data analysis, market research, and strategic planning.Throughout my career, I’ve had the privilege of working with diverse teams and clients to craft data-driven marketing campaigns that drive growth and engagement. My expertise lies in analyzing market trends, identifying opportunities, and developing strategies that align with business objectives. I thrive on uncovering insights from complex data sets and translating them into strategies that enhance brand positioning and maximize ROI.
Early Work
Jewel-Osco
Supervision
DSD Receiving
Customer Service
Pricing Operations
Prior to beginning college and throughout my time studying at Chicago State University, I was employed by a subsidiary of Albertsons Companies, Inc.
Post-Graduate work
Local Locker Incorporated
Training and Development
Customer Onboarding and Implementation
Website Management and Marketing
During my time at Local Locker Incorporated, I had the privilege to immerse myself in a dynamic environment that values professional development. As an operations specialist, I played a pivotal role in several key areas within the organization.
White Label Storage
Project Management
Process improvement
Training and Development
Customer and Stakeholder Relations
Customer Onboarding and Implementation
Website management and Marketing
Compliance Risk and Management
My work as an operational specialist for Local Locker also extended to our management services company White Label Storage. During my tenure, I worked to enhance organizational efficiency, ensured compliance and risk management, and fostered collaboration across teams. I remained committed to continuous improvement in operational processes and outcomes.
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About Me
Mission Statement
I believe in the power of continuous learning and growth. Every experience, whether positive or challenging, presents an opportunity for personal and professional development. By embracing curiosity, resilience, and a growth mindset, I strive to adapt, evolve, and contribute meaningfully to my work and community. I believe in fostering collaborative relationships, nurturing creativity, and approaching life with optimism and empathy. Ultimately, I aim to inspire others to pursue their passions, overcome obstacles, and achieve their full potential.
Experience with Jewel-Osco
In December 2016, I joined Jewel-Osco in a clerk position, and was later mentored by the then store director. With her guidance and trust, I was trained to assist in different departments and played a key role in store operations.
Supervision
Provided guidance, training, and support to ensure front end clerks were knowledgeable about products, policies, and procedures.
Oversaw daily store operations, including opening and closing procedures, and regular till and safe audits.
Ensured a positive shopping experience for customers by resolving inquiries, addressing complaints, and maintaining a welcoming environment.
Upheld safety standards and ensured compliance with company policies and regulations.
Maintained effective communication with store management, department heads, and corporate offices. Collaborated with other supervisors and departments to ensure seamless coordination of store activities and initiatives.
Pricing Operations
Analyzed and resolved scanning issues, providing assistance to associates when needed.
Used software to edit, update files, and print shelf tags, as well as managed replacement or description change labels from weekly packets.
Ensured accurate execution of batches in chronological and numerical order.
Ensured markdown pricing was regularly updated, logged correctly, and reviewed weekly.
Conducted scheduled commodity scan audits, adjusting pricing discrepancies, and maintaining accurate scanning guidelines for
Printing and hanging shelf tags during section resets
Organized label packages
Conducted date and price checks
Maintained overall store quality control.
DSD Receiving
Accepted deliveries from various suppliers; Physically unloaded trucks, verifying the accuracy of shipments against purchase orders, and inspecting goods for damage or discrepancies.
Signed off on delivery receipts, noted any damages or shortages, and entered relevant information into the store's inventory or logistics system.
Inspected products for quality and freshness, particularly in perishable goods such as produce or dairy products, to ensure that only high-quality items were accepted into inventory and made available for sale to customers.
Updated inventory records to reflect incoming stock accurately.
Acted as a point of contact between the store and suppliers regarding delivery schedules, discrepancies, or special instructions.
Adhered to safety guidelines and procedures while handling shipments, such as using appropriate equipment for lifting heavy items and following protocols for handling hazardous materials if applicable.
Customer Service
Listened to customer needs, and provided accurate information or guidance on products, services, policies, and procedures.
Addressed customer concerns, complaints, or issues promptly and professionally. Effectively resolved problems to the customer's satisfaction while adhering to company policies and guidelines.
Handed transactions accurately and efficiently, including processing payments, issuing refunds or exchanges, and maintaining cash registers or payment systems.
Ensured additional financial service transactions (MoneyGram and Western Union) were conducted securely and in compliance with financial regulations; Received AML (anti-money laundering) training and certification.
About the role
Operations Specialist
An operations specialist typically plays a crucial role within an organization. They are responsible for optimizing processes, managing resources effectively, ensuring compliance and quality, fostering collaboration, and driving continuous improvement within an organization. Their role is crucial in maintaining efficient operations and supporting the organization's overall objectives.
Experience with Local Locker Incorporated and White Label Storage
In Fall 2022, I joined Local Locker in an entry-level temporary position, and found the perfect platform to showcase my skills and build new ones. Working alongside the company's cofounders, I contributed to the development of new processes, systems and best practices. This experience gave me the opportunity to work across different departments and hone my skills in several different areas.
Project Management
Lead or supported projects aimed at achieving strategic objectives. Coordinated project activities, monitored progress, and ensured that projects were completed on time.
Training and Development
Trained staff on new processes, systems, or best practices. Ensured that teams were equipped with the necessary skills and knowledge to perform their roles effectively.
Customer Onboarding and Implementation
Ensured new clients integrated seamlessly into a company's ecosystem. Provided a welcoming experience that combined personalized guidance, clear communication, and setup procedures.
Property Management
Ensured that self storage properties operated smoothly, maintained their attractiveness and value, and generated income for their owners. Acted as intermediaries between property owners and tenants, handling both operational and administrative tasks related to the properties in our portfolio.
Website Management and Marketing
Responsible for the overall administration, maintenance, and optimization of the company's websites and B2B sites. Ensured websites were functioning effectively to support the organization's goals, enhance user experience, and drive business growth.
Customer and Stakeholder Relations
Contributed to enhancing customer satisfaction by improving service delivery processes or resolving operational issues promptly. Communicated with stakeholders to understand their needs and ensure operational strategies met their expectations.
Process Improvement
Contributed to enhancing customer satisfaction by improving service delivery processes or resolving operational issues promptly. Communicated with stakeholders to understand their needs and ensure operational strategies met their expectations.
Cross-functional Collaboration
Contributed to enhancing customer satisfaction by improving service delivery processes or resolving operational issues promptly. Communicated with stakeholders to understand their needs and ensure operational strategies met their expectations.
Compliance and Risk Management
Developed and implemented procedures to mitigate risks and maintain compliance with legal standards and real estate industry regulations.
Skill Highlights
Website Management
Skilled in content management systems (CMS), SEO strategies, and user experience optimization, ensuring seamless functionality and impactful online presence. Proficient in analyzing web analytics to drive strategic improvements and enhance site performance. Dedicated to staying current with industry trends and technologies to implement innovative solutions that meet organizational goals and exceed user expectations.
Projects
I've been fortunate to engage with a series of impactful projects that have enriched my professional journey. These opportunities have allowed me to contribute meaningfully in various domains, leveraging my skills and expertise to drive positive outcomes.
Automated Collections Process
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This project involved the implementation of an automated collections process designed to streamline and optimize collections operations for our B2B clients. This resulted in enhanced efficiency, reduced manual intervention, and improved overall collection outcomes.
Improvements to Former B2B Websites
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The Website Improvement Initiative aimed to enhance site functionality, user experience, and overall performance of our existing B2B websites. By implementing strategic upgrades and optimizations, I worked with a developer to address current usability issues, improve visitor engagement, and align our digital presence with evolving industry standards.
Development of Improved B2B Sites
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The New Website Development Project involved collaborating with developers, marketing and other members of the operations team to create a modern, responsive, and user-friendly website that aligned with our organizational goals and enhanced our online presence. This project aimed to leverage cutting-edge technology and design principles to deliver a compelling digital platform for our customers and stakeholders.
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